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Facebook reveals secrets you haven’t shared

Home - by - March 12, 2013 - 17:45 America/New_York - 4 Comments

FT

Facebook

The increasing amount of personal information that can been gleaned by computer programs that track how people use Facebook has been revealed by an extensive academic study.

Such programmes can discern undisclosed private information such as Facebook users’ sexuality, drug-use habits and even whether their parents separated when they were young, according to the study by Cambridge university academics.

In one of the biggest studies of its kind, scientists from the university’s psychometrics team and a Microsoft-funded research centre analysed data from 58,000 Facebook users to predict traits and other information that were not provided in their profiles.

The algorithms were 88 per cent accurate in predicting male sexual orientation, 95 per cent for race and 80 per cent for religion and political leanings. Personality types and emotional stability were also predicted with accuracy ranging from 62-75 per cent.

Facebook declined to comment.

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» 4 Comments

  1. Facebook ?

    March 12th, 2013

    Not a chance,no way.

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  2. Moxie Man

    March 12th, 2013

    I have friends and relatives who use Facebook as their daily diary.

    I reveal everything I want people to know about me here.

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  3. Mark Zist

    March 12th, 2013

    Where can I get some money to look at Facebook all day?

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  4. Unruly Refugee

    March 12th, 2013

    Racial and gay profiling. Where’s the outrage?

    Facebook is where people go to waste time and feed spies.

    Thumb up +1