President Obama’s campaign has transformed itself into a tax-exempt organization aimed at supporting his second-term agenda and countering a similar group that top Republican strategist Karl Rove has run during the last two election cycles.
Mr. Obama’s campaign manager, Jim Messina, has turned the Obama for America campaign operation into a 501(c)4 nonprofit organization, an Obama campaign operative confirmed.
The new organization, dubbed Organizing for Action, a play on the initials of the Obama for America campaign, is similar to Crossroads GPS, a spin-off of the super PAC fundraising machine Mr. Rove, President George W. Bush’s top political adviser, created three years ago.
In launching the new group, Mr. Obama sent an email to supporters announcing announcing it with the subject line: “Say you’re in.”
“Following the footsteps of the campaign you built, Organizing for Action will be an unparallelled force in American politics,” he wrote. “It will work to turn our shared values into legislative action — and it’ll empower the next generation of leaders in our movement.”
The email linked to a video of first lady Michelle Obama thanking supporters for the work to get Mr. Obama elected and asking them to get involved in the next phase of the “our movement for change.” It did not include a request for a donation, only a button to click to provide a name, email and zip code.