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Home - by - January 15, 2013 - 11:00 America/New_York - 6 Comments

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Coca-Cola to address obesity for first time in ads

NEW YORK (AP) – Coca-Cola became one of the world’s most powerful brands by equating its soft drinks with happiness. Now it’s taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health. The ad lays out Coca-Cola’s record of providing drinks with fewer calories and notes that weight gain is the result of consuming too many calories of any kind – not just soda.

For Coca-Cola, the world’s No. 1 beverage company, the ads reflect the mounting pressures on the broader industry. Later this year, New York City is set to enact a first-in-the-nation cap on the size of soft drinks sold at restaurants, movie theaters and sports arenas. The mayor of Cambridge, Mass., has already introduced a similar measure, saying she was inspired by New York’s move.

Even when PepsiCo Inc., the No. 2 soda maker, recently signed a wide-ranging endorsement deal with pop singer Beyonce, critics called for her to drop the contract or donate the funds to health initiatives.

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» 6 Comments

  1. thirdtwin

    January 15th, 2013

    “Michael Jacobsen, Executive Director of the Center for Science in the Public Interest, was skeptical about Coca Cola’s ads…

    ‘It looks like a page out of damage control 101′ he said. ‘They’re trying to disarm the public.’”

    No Michael, it would be Schumer, Biden, Cuomo and Obama doing that. And why do you lefties infuse your rhetoric with gun imagery all the time, when you hate the damned things so much?

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  2. Boobie the Rocket Dog

    January 15th, 2013

    Center for Science in the Public Interest?

    Isn’t that what Rush described as a loser grad student with a letterhead and access to the student union fax machine?

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  3. Dept. of Tyrants

    January 15th, 2013

    Delicious high fructose corn syrup with 45 grams (8 spoonfuls) of sugar in every can. Why not?

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  4. Boobie the Rocket Dog

    January 15th, 2013

    Try buying a diet soda at a convenience store anywhere a black ‘hood. Not happenin’.
    They don’t stock them because blacks don’t think they’re getting their money’s worth if there’s no sugar in it.

    (Kids- save that last sentence for English class.)

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  5. BILL

    January 15th, 2013

    the soda industry has had a far worse effect on the national public health than the cigarette industry ever had.

    soda drinkers are now under the gun like cigarettes smokers were and are.

    welcome to the “don’t ban my vice club” all you soda drinkers.

    do you all like where all this “manufactured current public sentiment” and “shoot from the hips laws” we tell our elected officials we want has brought us to.

    its ok when its not your vice being demonized in the press isn’t it?

    well guns, cigarettes and soda are now on the list, wonder what your “betters” will want to ban next for the good of the public?

    “freedom” its harder to win and keep than lose.

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  6. Mary Jane Anklestraps

    January 15th, 2013

    They go after food and drink the hardest because it’s a basic need. Soda manufacturers, welcome to your 0bamacare.

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