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Home - by - December 13, 2012 - 22:45 America/New_York - 5 Comments

Human Events

Glenn Reynolds makes an interesting suggestion to Republican donors in the New York Post today: instead of pouring cash into ineffective old-school political advertising during campaign season, they should use their millions to “buy some women’s magazines… or at least some women’s Web sites.”

The average male conservative has no idea just how much political agitprop gets stuffed into the big womens’ magazines, like Redbook or Cosmopolitan.  “The thing is, those magazines and Web sites see themselves, pretty consciously, as a propaganda arm of the Democratic Party,” Reynolds explains.  “So while nine out of 10 articles may be the usual stuff on sex, diet and shopping, the 10th will always be either soft p.r. for the Democrats or soft – or sometimes not-so-soft – hits on Republicans.”  He notes there is no reason conservatives couldn’t play that game, too, and it would cost less than the crazy amounts of cash thrown into TV ads during the last few months of a presidential campaign.

This is one of numerous suggestions made in the wake of the 2012 election, sharing the common theme of encouraging Republicans to make long-term investments in cultural capital, rather than frantic last-minute margin calls on political capital.  Others have encouraged the financing of more conservative publishing, Internet, television, and cinematic ventures.  It won’t be easy to recapture this cultural territory from the Left – it took them decades to establish their near-monopoly on cultural media space – but if the efforts are launched immediately, they could bear some fruit by 2016.

Cultural battles are fought before political contests, and as we saw in 2012, they largely pre-determine the outcome of elections.  Big-money Republican donors were fighting a battle they mistakenly believe was joined after the GOP primary concluded, but in truth some vital terrain was lost long before the primaries even began.  Elections are tactical exercises, featuring battleground maps that cover individual consistencies and geographic regions.  But the culture wars are about long-term strategy – the vital moves which occur before the first electoral shot is fired.




  1. MaryfromMarin

    December 13th, 2012

    Interesting. The emphasis on “culture” is really big right now. Daniel Greenfield had a recent article about this:


    as did Mark Steyn, in the National Review:


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  2. TR

    December 13th, 2012

    Glenn Reynolds has too much time on his hands.

    BTW, I never go to InstaPundit since seeking out “linkage” is like looking in a trash can for ABC gum, ewwww.

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  3. Bad Brad

    December 13th, 2012

    It’s not a culture war, It’s a Union non Union war. That’s the divide.

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  4. J Galt

    December 14th, 2012

    Buying into the culture war is a waste. The statists not only stuff the ballet box AND count the votes, they also stuff the ballot on both sides. McCain and Romney were winnable? Are you kidding? I rest my case.

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  5. RosalindJ

    December 14th, 2012

    Well, AB nailed it when he stated that “politics is downstream from the culture”. The culture has a better grip because parents relinquished theirs for a variety of reasons.

    Loosen upon the general public a lot of untethered young adults who are on their own for the first time and they look to their friends for cues of support – a lot of whom know no depth of character due to inexperience, and have an appetite for junk-food quality states of being presented in magazines and video and presto: welcome to the second term of Preezy.

    I think he might be on to something

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