(Why don’t they just kiss already)
White House tax hike campaign fizzles on social media
A White House-invented “hashtag” has failed to make even a dent in the ongoing Twitter conversation about the looming fiscal cliff.
As of Monday morning, the hashtag “#My2K” was used only six times between Nov. 19 and 24, according to Twitter Search. Two of those tweets were advertising spam and one was an apparent reference to the video game “NBA 2K 13.”
The hashtag — which is a bit of text added to individual tweets to delineate a shared conversation — was invented by the Obama White House and affixed to the September launch of its YouTube video campaign calling for higher taxes on wealthy Americans.
It refers to a tax increase of about $2,000 per family the Obama administration says middle-class Americans would shoulder should the Bush tax cuts expire for everyone on Jan. 1, 2013. Instead, argues the White House, taxes should be raised only on wealthy Americans.
A search on social media analysis site Topsy.com shows the “#My2K” hashtag has been used a little more than Twitter Search reveals and just 136 times “all time” for a wide variety of purposes, including to title a Twitter user’s mix tape.
Meanwhile, on YouTube, the White House has not yet attracted the grassroots videos it is seeking that are supportive of the president’s tax plan.