Captive Media, the UK-based company behind a pee-controlled gaming system, is set to bring its technology to the US after securing $700k worth of funding.
We first reported on Captive Media’s pee-controlled urinal-based video game technology exactly a year ago, with the firm at the time trialing them in UK bars to see if it’d make a splash with peeing punters there.
It evidently did. The latest news is that the firm has secured $700,000 in early-stage funding to help take the high-tech urinals beyond European shores, with a US launch likely at some point in the near future.
The latest investment comes from six groups, including Cambridge-based technology fund Martlet and tech investor Mike Ullmann of Prodigy Finance.
The technology comprises a 12-inch LCD screen that fits just above the urinal and an infrared beam that detects the direction of a user’s pee. New urinals aren’t required, and few alterations are made to the existing ones, so it’s really just a matter of fitting the screens.
h/t Snowball the Sourpuss