One of the most amazing — and significant — statistics of this election season has gone almost completely unnoticed:
It has become increasingly difficult to contact potential respondents and to persuade them to participate. The percentage of households in a sample that are successfully interviewed – the response rate – has fallen dramatically. At Pew Research, the response rate of a typical telephone survey was 36% in 1997 and is just 9% today.
The general decline in response rates is evident across nearly all types of surveys