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Government Motors Spends $600M on UK Soccer Promo
Bailed-out automaker begins global marketing campaign as U.S. military sponsorships are cut
General Motors plans to shell out as much as $600 million to sponsor a European soccer team despite owing $27 billion to American taxpayers.
GM’s Chevrolet logo will appear front and center on the jerseys of soccer powerhouse Manchester United, as part of one of thelargest sponsorship deals in U.S. history. GM will pay $60 million per year for the logo—nearly double the $31 million European insurance company Aon paid—despite plummeting sales and massive liabilities.
The U.S. Treasury owns 26.5 percent of the stock of the Detroit-based automaker, which has been reeling from a dwindling European car market. Stock price is down.
Manchester United is the world’s most valuable sports franchise, according to Forbes:
Paladin
August 1st, 2012
If only we had a functioning government perhaps something could be done to stop this insanity. “Functioning Government” hahahahahahahaha what a fool I am.
Tony R
August 1st, 2012
Another commercial aimed at gays????
Zonga
August 2nd, 2012
And GM will provide the vehicles for rioting fans to roll over and burn when the club wins or loses a match.
Joe
August 2nd, 2012
Would be nice if they’d take care of their debt to the U.S. first. Solyndra can’t even compare with the money sunk in this hole.
Buddy
August 2nd, 2012
This is Barrack’s revenge on Britain.
He plots to burn it down by saturating its streets with Chevy Volts.
Bob M.
August 2nd, 2012
THREE things I don’t give a tenth of a SHIT about:
1) Der Kommissar Obamassar
2) Chevrolet
3) Soccer
Ship ‘em all BACK to England. Der Kommissar already HAS citizenship there, anyways.
>:-(
Billy Fuster
August 2nd, 2012
There is humor in insanity–HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA!