My theory is that his staff hates his ego-bloated guts, and they play a game. The game is to see who can concoct the most narcissistic horseshit that Obama still green-lights.
I imagine someone sitting at the staff meeting, sort of like Robert Weber in 12 Angry Men, pencil in hand, saying, “say, Barack, you’re a great father. How about we put together a website telling people how to be fathers and we use you as the template?”
Money passes under the table to the guy who is acting as “the house,” taking the bets. Obama pauses, time stands still, he looks to the ceiling, ponders and says, ‘i like it.”
Some of the staff let out a little snort, others are pissed that they lost, once again, another bet, even though the odds were in their favor that Barack was due to shoot down one of these embarrassing ideas.