I noticed she still hasn’t made her own ass shrink. – Cardigan
Reason’s Greg Beato tells the story of a Colorado snowmobiler who got swept up in an avalanche and was stranded for 5 days before rescuers could get to him. Luckily he had a 550 calorie king-sized Snickers bar to help sustain him through his ordeal. Well, thanks to Michelle Obama and her “Let’s Move” campaign, the Mars company is shrinking its candy bars, and the king-sized version will no longer be available.
Future avalanche victims had better hope for a faster rescue team. Mars Inc., the manufacturer of Snickers, is phasing out chocolate products that exceed 250 calories per portion as part of an agreement with Partnership for a Healthier America (PHA). Founded in 2010 in conjunction with the Let’s Move! program, First Lady Michelle Obama’s government initiative aimed at shaping up the nation’s youth, PHA has a mandate to “monitor and publicly report on the progress” of partners such as Mars and, more generally, to “make the healthy choice the easy choice.”