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Komen brand plummets from ‘gold standard’ to ‘trailing the pack’

Home - by - March 28, 2012 - 18:30 America/New_York - 23 Comments

Daily Caller

In the wake of last month’s Susan G. Komen for the Cure Planned Parenthood controversy, the leading breast cancer organization continues to feel pain and now a new Harris Interactive survey shows that its brand image has suffered significantly.

Harris Interactive reports that its EquiTrend study(EQ) found that the non-profit’s decision to defund, then reinstate, funding for abortion provider Planned Parenthood has caused “steep drops” in the “brand health” of the foundation.

According to Harris, in the study’s 23-year history, Komen’s 21 percent drop in so-called brand equity — or a brand’s value — is one of the most dramatic plummets Harris has seen, second only to Fannie Mae in 2009.

Since its inclusion in the EquiTrend study in 2008, Komen has ranked among the top two “most equitable non-profit organization” in its category. This year it ranked No. 56 out of 79 non-profit brands, falling 54 spots from its No. 2 spot last year.

More HERE

» 23 Comments

  1. pfsm

    March 28th, 2012

    Oh yeah? What’s Planned Parenthood’s standing in that survey?

    Thumb up +7

     
  2. PATH

    March 28th, 2012

    I used to donate to Koman on a regular basis – mostly by supporting woman with whom I worked when they did walks/runs – but, I will never donate to Koman again.

    Noteworthy Comment Thumb up +20

     
  3. Papadoc

    March 28th, 2012

    Well, they pissed off the liberals with their first action, then pissed off conservatives by reversing. Hard to do, piss everyone off in one 24 hour day, but they did it.

    Noteworthy Comment Thumb up +22

     
  4. TooMuchTime

    March 28th, 2012

    @pfsm — Go here. Scroll to the Non-Profit section and expand Health Non-Profit. Here’s the money quote.

    Other Health Non-Profit Brands in Study ranked below category average (alphabetically): Arthritis Foundation, Avon Foundation for Women, Children’s Miracle Network, Cystic Fibrosis Foundation, LiveStrong, National Stroke Association, Planned Parenthood Federation, Susan G Komen for the Cure, World Health Organization

    FYI — the category average is 59.31 and both PP and SGK are below that. I can’t find an actual listing with their scores, though.

    Thumb up +4

     
  5. martha

    March 28th, 2012

    I just started chemo for early stage breast cancer, (caught early and taken out in Dec.) The only group I’ve been dealing with, other than the hospital, is the American Cancer Society. They gave me a wig, hat, make-up and a good shoulder to cry on.

    Noteworthy Comment Thumb up +19

     
  6. MaryfromMarin

    March 28th, 2012

    @Martha–I pray that all goes well for you.

    Noteworthy Comment Thumb up +16

     
  7. taudry audry

    March 28th, 2012

    Yeah, Komen.
    Your donor left when you changed your mind and decided to keep funding ABORTION.

    If you’d stuck to your guns, your donations would be out the fricking ROOF.

    Thumb up +9

     
  8. martha

    March 28th, 2012

    @MaryfromMarin:
    Thanks, so far so good, the side effects have’nt been to bad.

    Thumb up +6

     
  9. Jethro

    March 28th, 2012

    I bought a case of pink Federal shotgun shells last fall before I learned about them originally funding PP. I think Federal donated $1 for each box to SGK. Then I learned about the funding. I felt jipped, but I hoped most of the funding was going to cancer research.
    When I heard about them dropping PP, I was planning on sending a check, with a note commending them for dropping PP. I was ready to write the check THE DAY I heard they backed out.

    They lost my support. I instead used the money to bump up my donations to a couple veterans support charities instead.

    Thumb up +9

     
  10. listingstarboard

    March 28th, 2012

    I have asked this many times–in the 30 years that Komen has been raking in the millions exactly what advances have been made in breast cancer treatment and has the mortality rate decreased? I don’t remember hearing of ANY breakthroughs or advances despite well meaning people giving MILLIONS of dollars to them. MOst of the donations go to paying the salaries of the board members and staff. Just think how badly Hollywood would suffer if people would stop endorsing celebrities–especially ones like Spike Lee. We still have a small amount of power people, and that ishow we spend our few extra dollars.

    Thumb up +6

     
  11. Grizzly

    March 28th, 2012

    Their reputation is indelibly tarnished, but they could still recover some credibility if they dropped PP for good.

    Thumb up +3

     
  12. Buffalobob

    March 28th, 2012

    So because they were against killing black babies they are vilified.

    Thumb up +1

     
  13. NoMoBo

    March 28th, 2012

    @martha – prayers for your complete recovery.

    Thumb up +3

     
  14. TooMuchTime

    March 28th, 2012

    @martha — I too hope all goes well. Cancer has touched my family too and it is not an experience I wish to go repeat. My thoughts and prayers go out to you.

    Thumb up +3

     
  15. Name Redacted™

    March 28th, 2012

    Komen has suffered the fate of the Rush Limbaugh advertisers. You try to play it safe and please one side, by doing so you piss off the other side, and by day’s end you’ve pleased no one and everyone has abandoned you and hates you.

    Thumb up +3

     
  16. taudry audry

    March 28th, 2012

    Name Recacted:
    Everyone who has left Rush Limbaugh suffered.
    Rush didn’t.
    Smart people want to advertise on a show that hits 14% of the population of this country, and since they know that idiot lefties don’t buy their products, they stay faithful to their sales mogul:
    Rush.

    22 MILLION people listen to Rush. They actually buy from his advertisers.
    Leftist losers don’t.

    Thumb up +4

     
  17. RAPH

    March 28th, 2012

     
  18. Boobie the Racist Dog

    March 29th, 2012

    Don’t suppose they separated A from B.

    Thumb up 0

     
  19. shootersgrandma

    March 29th, 2012

    Martha, my prayers are with you.

    As far as Susan G. Komen…I knew years ago they were affliated with abortion services and despite the fact there are two people in my office who experienced breast cancer and always did the SGK Run, I never supported them. I didn’t have the heart to tell them that it was due to the abortion issue that I chose not to give money to their cancer walk. But now that it is out in the public view, I will have no problem letting them know that their cancer support conflicts with my Pro Life stance. They are both Pro Life and they will understand.

    Thumb up +1

     
  20. Friend of the family

    March 29th, 2012

    Well, after reading this, and recently hearing the real reason for Oprah’s ratings dropping steadily because she endorsed Obama for president, I no longer feel as if ALL the women in the US are liberal minded. TV and the periodicals give you that impression. Send a message indeed!

    Thumb up 0

     
  21. grayjohn

    March 29th, 2012

    All that’s left now is an investigation to find out where all the money was really going and what kind of evil shit was being supported with it. I stopped supporting the United Way when their funding of gun control groups and other left wing scum came to light.

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  22. Troy

    March 29th, 2012

    This is the best news so far today!
    I was at the store the other day and refused to buy Green Giant frozen food because it had an advertisment claiming to give money to Komen with purchase.
    They deserve their fate for not standing up to thugs. Rush stands up to thugs!

    Thumb up +1

     
  23. reddecaesari

    March 29th, 2012

    non profits are anything but.
    the planned parenthood building in my neighborhood was purchased for 3.7 million last year. they pay 33.00 a year in property taxes. and their business is booming. when you peel back the onion and see expenses (lobbying, salaries etc and social agendas) you realize it is just another vehicle to support liberal’s mindset.

    Thumb up 0