We had a post earlier about this wordplay device which was originally thought of by the advertising firm for Swiss Life.
The idea is to completely switch the meaning of a sentence midstream, like, the ultimate flip-flop. For example -
Obama is the smartest guy in the room would never vote for Obama.
This is a sentence that makes little sense and is grammatically incorrect. But there are two sentences within it that are grammatically correct, depending on where you choose to start the second sentence.. And the original intent of the sentence was changed in the middle of it.
OBAMA IS THE SMARTEST GUY IN THE ROOM.
THE SMARTEST GUY IN THE ROOM WOULD NEVER VOTE FOR OBAMA.
Michelle is one of the hottest women on the planet would commit suicide if they woke up looking like Moose.
Michelle is one of the hottest women on the planet.
One of the hottest women on the planet would commit suicide if they woke up looking like Moose.
Here is the original ad -
This contest will run until noon tomorrow. And we have a PRIZE.
This contest will be sponsored by the good people of
THERE ARE OTHER EQUALLY CLEVER AND NICE LOOKING SHIRTS HERE
The winning entry will receive a shirt.
The contest will be judged by
Who will create some graphics of the winner and some runner-ups and post them on The Looking Spoon.
(note: all of the comments from the previous post that started this contest are in play. So don’t worry. You can post them again here just to free your mind! hehe)