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Home - by - January 13, 2012 - 12:34 America/New_York - 25 Comments

Che Guevara Now A Pitch Man For Mercedes?

Big Peace

The top act at the Consumer Electronics Show in Las Vegas this week featured Mercedes Benz’ Chairman  Dieter Zetsche peddling his company’s new gadgetry under a huge picture of Che Guevara, who sported the Mercedes logo on his beret. “Viva la Revolucion!” beamed the cheeky Herr Zetsche while unveiling his brilliant ad campaign.

In other words: to sell cars in the U.S., Mercedes Benz is relying on the mass appeal in the U.S. of the mass-murdering Stalinist who craved to destroy the U.S.

“The U.S. is the great enemy of mankind!” raved Mercedes Benz new U.S. sales icon.  “Against those hyenas there is no option but extermination!  We will bring the war to the imperialist enemies’ (Americans) very home, to his places of work and recreation. The imperialist enemy (Americans) must feel like a hunted animal wherever he moves. Thus we’ll destroy him!  We must keep our hatred (against the U.S.) alive and fan it to paroxysm! If the nuclear missiles had remained (in Cuba) we would have fired them against the heart of the U.S. including New York City. The solutions to the world’s problems lie behind the Iron Curtain. The victory of socialism is well worth millions of atomic victims!”

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ht/ zonga

» 25 Comments

  1. Frosteetoes

    January 13th, 2012

    They banned images of Hitler in Germany so this was 2nd choice.

    Noteworthy Comment Thumb up +17

     
  2. Diann

    January 13th, 2012

    God help us all.

    Thumb up +8

     
  3. Jarhead Cracka

    January 13th, 2012

    I recommend “Ernesto Che Guevara and the Useful Idiots who Idolize him” by Humberto Fontova.

    Noteworthy Comment Thumb up +10

     
  4. serfer62

    January 13th, 2012

    Next…OHbama!

    Thumb up +4

     
  5. SgtZim

    January 13th, 2012

    O Lord, won’t ya buy me a ….. oh never mind.

    Thumb up +9

     
  6. MsTebo

    January 13th, 2012

    Are these people that uninformed…or misinformed?! One would suppose that these people would do their homework in choosing an image/spokesperson to utilize in advertising a product. This would be just as offensive if it were Stalin himself.

    Thumb up +8

     
  7. Boobie the Rocket Dog

    January 13th, 2012

    Mercedes Benz is the choice ride of every dictator in the world EXCEPT Barak Obama.

    Maybe that is their angle.

    Noteworthy Comment Thumb up +12

     
  8. even steven

    January 13th, 2012

    Not to be outdone, Ford is planning a German marketing campaign using photos of Dr. Josef Mengele with the catchy phrase, “Ford: There is no need to experiment with inferior brands.”

    Noteworthy Comment Thumb up +22

     
  9. Mark Zist

    January 13th, 2012

    An American president would have something to say about this.

    Thumb up +8

     
  10. bitterclinger

    January 13th, 2012

    Funny, I’ve been noticing more and more Obama voters driving Mercedeses.

    Thumb up +7

     
  11. Commissar M

    January 13th, 2012

    I’m convinced that a dangerously high number of people in the world would prefer to live in slavery instead of freedom. This probably helps explain the growing rise of so-called “ostalgia” in modern day Germany. A weird longing for the “good old days” of communism.

    Anyone who would find this ad campaign attractive is living with his head up his ass. They are in fact, the very same people who Che would have loved to kill and steal from if he’d had the chance.

    Noteworthy Comment Thumb up +12

     
  12. Dr. Tar

    January 13th, 2012

    Not Cool Mercedes.

    Why not a true revolutionary – Albert Einstein? Oh, wait he was Jewish and came to the U.S. to escape the Nazis.

    Noteworthy Comment Thumb up +13

     
  13. Dan Ryan Galt

    January 13th, 2012

    I guess the “It’s not your Fuhrer’s Mercedes.” didn’t test well with the focus group.

    http://jalopnik.com/5571776/hitler-drove-a-hard-bargain

    I think Dieter needs to start looking for that retirement home in Argentina.

    Noteworthy Comment Thumb up +12

     
  14. Dianne

    January 13th, 2012

    Good Lord! Stupider and stupider. Now I will NEVER buy a Mercedes.

    Thumb up +5

     
  15. Dan Ryan Galt

    January 13th, 2012

    For you youngsters here, my reference above was to a 1989 commercial for Oldsmobile. Actually it’s a pretty good add, now that I see it again.

    Thumb up +3

     
  16. Zonga

    January 13th, 2012

    The OWS weenies want the government to give them a Mercedes now.

    Thumb up +4

     
  17. Horrorman18

    January 13th, 2012

    Who in the name of all that is holy gave Mercedes Benz this quality promotion idea?….the same people that recommended Reverend Jim Jones to be the back drop for the Kool Aid ads I’ll bet

    Thumb up +7

     
  18. Genipero

    January 13th, 2012

    A fine mechanic from Cuba owes his freedom to a ’51 Chevy truck:

    Thumb up +5

     
  19. Buddy

    January 13th, 2012

    My guess is Dieter bears a grudge over that merger with Chrysler .

    Thumb up +2

     
  20. Geri

    January 13th, 2012

    Their stupidity is inexcusable and they will pay a price for it, most of their targeted OWS type consumers don’t have jobs or that kind of money. Not that it really matters, “the die is cast”, but they have said “sorry”: http://bottomline.msnbc.msn.com/_news/2012/01/12/10142807-mercedes-apologizes-for-using-che-guevara-image

    Thumb up +3

     
  21. Commissar M

    January 13th, 2012

    Oh yeah, and NOW we get the “sorry you were offended” non-apology.

    I guess I’ll be crossing the Unimog off my wish list. Not that I was ever going to afford one anyway.

    Thumb up +2

     
  22. Chieftain

    January 13th, 2012

    Just remember Kids, you can’t spell douche without Che…

    Thumb up +5

     
  23. Bob M.

    January 13th, 2012

    Che wants YOU… to buy this lemon! [rolleyes]

    Thumb up 0

     
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